2001年6月大学英语四级考试试题及答案 |
2006-2-17 1:16:15 点击数： 进入论坛 |
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B)The world population is inereasing faster and faster.
C)Half of the world's water resources have been seriously polluted.
D)Humanity has not placed officient value on water resources.
22. As indicated in the passage, the water problem .
A)is already serious in certain parts of the world.
B)Has been exaggerated by some experts in the field
C)Poses a challenge to the technology of building reservoirs
D)Is underestimated by government organizations at different levels
23. According to the author, the water price should .
A)be reduced to the minimum
B)stimulate domestic demand
C)correspond to its real value
D)ake into account the occurrences of droughts
24. The author says that in some hot and dry areas it is advisable to .
A)build big lakes to store water
B)construct big pumping stations
C)build small and cheap irrigation systems
D)channel water from nearby rivers to cropland
25. In order to raise the efficiency of the water supply, measures should be taken to .
A)guarantee full protection of the environment
B)centralize the management of water resources
C)increase the sense of responsibility of agencies at all levels
D)encourage local and regional of water resources
Passage Four
Questions 26 to 30 are based on the following passage.
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular"coffee and it took several years to gain general acceptance (introduction stage). At one point, though, Instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline （衰退）when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. |
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| 2007年4月大考时间 |
| 2007年4月21日-4月22日 |
| 2007年7月加考时间 |
| 2007年7月7日-7月8日 |
| 2007年10月大考时间 |
| 2007年10月27日-10月28日 |
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