2000年1月大学英语四级考试试题及答案 |
2006-2-17 1:13:19 点击数： 进入论坛 |
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C) replace straight，horizontal bars with chevrons
D) repeat the Japanese road patterns
30. What does the author say about straight，horizontal bars painted acr oss roads?
A) They are falling out of use in the United States.
B) They tend to be ignored by drivers in a short period of time.
C) They are applicable only on broad roads.
D) They cannot be applied successfully to traffic circles..
Questions 31 to 35 are based on the following passage:
Amtrak(美国铁路客运公司)was experiencing a downswing in riders hip (客运量)along the lines comprising its rail system.Of major concern t o Amtrak and its advertising agency DDB Needham，were the long - distance wester n routes where ridership had been declining significantly.At one time，trains w ere the only practical way to cross the vast areas of the west.Trains were fast，ver，"luxurious，and quite convenient compared to other forms of transportation existing at the time.However，times change and the automolile became America"s standard of convenience.Also，air travel had easily established itself as the fastest method of traveling great distances .Therefore，the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order t o change their attitudes and increase the likelihood that trains would be consid ered for travel in the west.Two portions of the total market were targeted: 1) anxious fliers - those concermed with safety，relaxation，and cleanliness and 2) travel - lovers - those viewing themselves as relaxed，casual，and interested in the travel ecperience as part of their vacation.The agency then developed a campaign that focused on travel experiences such as freedom，escape，relaxation，and enjoyment of the great western outdoors.It stressed experiences gained by u sing the trains and portrayed western train trips as wonderful adventures.Adver tisements showed pictures of the beautiful scenery that could be enjoyed along s ome of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder，etc.).These ads were strategically placed among family - oriented TV shows and programs involving nature and America in order t o most effectively reach target audiences.Resultswere impressive.The Empire Bu ilder.Which was focused on in one ad.enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
31. What"s the author"s purpose in writing this passage?
A) To show the inability of trains to compete with planes with respect to speed
and convenience.
B) To stress the influence of the automobile on America"s standard of convenience. |
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| 2007年4月大考时间 |
| 2007年4月21日-4月22日 |
| 2007年7月加考时间 |
| 2007年7月7日-7月8日 |
| 2007年10月大考时间 |
| 2007年10月27日-10月28日 |
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