1999年6月大学英语四级考试试题及答案 |
2006-2-17 1:12:19 点击数： 进入论坛 |
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players
D) they have other effective safety measures to fall back on
24.Why is it difficult to predict the possible effects of electromagnetic fields on an
airplane's computers?
A) Because it is extremely dangerous to conduct such research on an airplane.
B) Because it remains a mystery what wavelengths are liable to be interfered with.
C) Because research scientists have not been to produce the same effects in labs.
D) Because sxperts lack adequate equipment to do such research.
25.It can be inferred from the passage that the author_______.
A) is in favor of prohibiting passengers' use of electronic devices completely
B) has overestimated the danger of electromagnetic interference
C) hasn't formed his own opinion on this problem
D) regards it as unreasonable to exercise a total ban during flight
Questions 26 to 30 are based on the following passage:
The rise of multinational corporations (跨国公司), global marketing, new communi
cations technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention,the U.S.leader ship in public relations is being threatened by PR efforts in other countries.Ten years ago, for example, the world's top five public relations agencies were Americanowned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about onethird of U.S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole
tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人)in knowing a second language. Less than 5 percent of BursonMarshall's U.S. employees know two languages. Ogilvy and Mather has about the same percentage Conversely, some European firms have half or more of their enployees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journlal. Orerseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, Pubications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the work "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependant that there is no longer any such thing as foreign. |
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| 2007年4月大考时间 |
| 2007年4月21日-4月22日 |
| 2007年7月加考时间 |
| 2007年7月7日-7月8日 |
| 2007年10月大考时间 |
| 2007年10月27日-10月28日 |
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