2002年12月大学英语四级考试试题及答案 |
2006-2-17 1:19:12 点击数： 进入论坛 |
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21. What is the author’s attitude toward high-tech communications equipment?
A) Critical. B) Indifferent.
C) Prejudiced. D) Positive.
22. With the increased use of high-tech communications equipment, businesspeople .
A) have to get familiar with modern technology
B) are gaining more economic benefits from domestic operations
C) are attaching more importance to their overseas business
D) are eager to work overseas
23. In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means .
A) being unable to think properly for lack of insight
B) being totally out of touch with business at home
C) missing opportunities for promotion when abroad
D) leaving all care and worry behind
24.According to the passage, what is an important consideration of international
corporations in employing people today?
A) Connections with businesses overseas.
B) Ability to speak the client’s language.
C) Technical know-how.
D) Business experience.
25.The advantage of employees having foreign language skills is that they and .
A) better control the whole negotiation process
B) easily find new approaches to met market needs
C) fast-forward their proposals to headquarters
easily make friends with businesspeople abroad
Passage Four
Questions 26 to 30 are based on the following passage.
In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, ‘Let’s be nicer, ” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”
Privatization, or the threat of it, is a motivation as well. Monopolies (垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful (报复的) consumer.” When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.” The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless El Al Airlines, which is already at auction (拍卖)，has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets. |
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| 2007年4月大考时间 |
| 2007年4月21日-4月22日 |
| 2007年7月加考时间 |
| 2007年7月7日-7月8日 |
| 2007年10月大考时间 |
| 2007年10月27日-10月28日 |
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